I’m going to make an attempt to answer this in this presentation, but first let’s have a look at our customers and what’s happening in our world.

So is CRM only about sneezing in crowded trains and making noise in a crowded place? The Over-Communicated Generation So ladies and gentleman, you are all digital sneezers. You only get the data the day after, when the data loads on Optimove and you come in the morning and you see what happens. And when you are all pressing that send button because your boss told you to do another campaign, you can’t see nothing, because your eyes are closed. We are certainly sneezing digitally and it’s not a very, very pretty sight. In fact, this world spams people with 28 billion spam emails a day.

Emails are sent at a rate of thousands per minute. 2,000 push notifications can reach a phone instantly. Home screen messaging can reach over one million people simultaneously, that’s dangerous. Introducing digital sneezing and this is really the business that we’re all in here. The main thing about that sneeze is that once you sneeze, you can’t see any of this happening, and that’s because your eyes are closed. That’s not going to be a very pleasant sight. It’s going to actually reach 5 meters in radius and over 30 feet in distance. It’s going to travel at the speed of 100 miles per hour. When that sneeze comes out, it’s going to release 40,000 droplets of mucus and all that stuff you don’t want to hear about. But bear with me, I’m trying to make a point which I think is going to be very, very important for everyone in this room. When I usually say that two things happen, someone inevitably sneezes, but more importantly a lot of people are saying someone’s got the wrong presentation. Ladies and gentlemen, someone is about to sneeze. So I’m very familiar with your environment. I’ve managed poker, casino, sports betting, social gaming, bingo. So I’ve been in gaming and I know there’s a lot of gaming executives here. What I’m going to try and do today is give you a perspective of CRM, or a Customer Relation Management, from a perspective of an executive who has done it for many years, both through the music industry but gaming before. From an Experienced Customer Relation Management Executive So I was the happiest person in the room when Amit announced that Shlomi Shaban is performing tonight. Now, when I saw that piano here on stage, I was quite concerned because I was afraid that Optimove had got it all wrong and I was supposed to be playing some songs. Our main competitors are Apple Music, Spotify, and we’re right there at number three. Deezer is probably the third largest streaming, music streaming service in the world.

Commerce casino poker player flow